A Google Analytics Setup Checklist
Super-Intelligent Humans Are Coming - Issue 18: Genius - Nautilus -
Lev Landau, a Nobelist and one of the fathers of a great school of Soviet physics, had a logarithmic scale for ranking theorists, from 1 to 5. A physicist in the first class had ten times the impact of someone in the second class, and so on. He modestly ranked himself as 2.5 until late in life, when he became a 2. In the first class were Heisenberg, Bohr, and Dirac among a few others. Einstein was a 0.5! My friends in the humanities, or other areas of science like biology, are astonished and disturbed that physicists and mathematicians (substitute the polymathic von Neumann for Einstein) might think in this essentially hierarchical way. Apparently, differences in ability are not manifested so clearly in those fields. But I find Landau’s scheme appropriate: There are many physicists whose contributions I cannot imagine having made. I have even come to believe that Landau’s scale could, in principle, be extended well below Einstein’s 0.5. The genetic study of cognitive ability suggests that there exist today variations in human DNA which, if combined in an ideal fashion, could lead to individuals with intelligence that is qualitatively higher than has ever existed on Earth: Crudely speaking, IQs of order 1,000, if the scale were to continue to have meaning.
Just Eat cumple cuatro años en España -
Just Eat cumple su cuarto aniversario en España y se afianza como líder absoluto del mercado español. El aumento de su facturación en 6 meses puede llegar
El 57% de los nuevos productos y servicios fueron lanzados en España a través de redes sociales | benjalink -
Internet y las redes sociales se han convertido en un gran aliado de las pymes para el lanzamiento de nuevos productos. De hecho, el 52% de los nuevos servicios lanzados se realizó a través de una plataforma online en Europa y EEUU, mientras que en el 43% se llevó a cabo a través de las redes sociales. El porcentaje es incluso mayor en España, donde en los últimos años el uso de estas herramientas se ha popularizado hasta tal punto que alrededor del 57% de los productos y servicios de nueva creación se lanzaron a través de plataformas de social media. Estos datos han sido extraídos del estudio “El ADN del emprendedor” realizado por Hiscox, aseguradora especialista en pymes, a través de una encuesta realizada a más 3.500 empresarios y socios en Alemania, Holanda, Francia, Reino Unido, España y Estados Unidos. Asimismo, el entorno 2.0 se ha convertido en una importante ventana al market intelligence o inteligencia comercial en nuestro país, ya que alrededor del 25% de los usuarios
Twitter introduce microtransacciones en Francia -
Twitter, en colaboración con un banco francés ha puesto en marcha la posibilidad de realizar microtransacciones entre los usuarios de Francia.
Amazon Must Be Stopped -
It’s too big. It’s cannibalizing the economy. It’s time for a radical plan.
#ecommerce #internet #business
Will Your Business (And Your Website) Adapt & Evolve With Google? -
We’ve come a long way from the “10 blue links” search results page. Columnist Trond Lyngbø outlines how to ensure you’re keeping up as SEO develops.
Via A Mighty Girl:
Professional hacker Parisa Tabriz is responsible for keeping the nearly billion users of Google Chrome safe by finding vulnerabilities in their system before malicious hackers do. Tabriz, a “white hat” hacker who calls herself Google’s “Security Princess”, is head of the company’s information security engineering team. The 31-year-old Polish-Iranian-American is also an anomaly in Silicon Valley according to a recent profile in The Telegraph: “Not only is she a woman – a gender hugely under-represented in the booming tech industry – but she is a boss heading up a mostly male team of 30 experts in the US and Europe.”
Tabriz came up with “Security Princess” while at a conference and the unusual title is printed on her business card. “I knew I’d have to hand out my card and I thought Information Security Engineer sounded so boring,” she says. “Guys in the industry all take it so seriously, so security princess felt suitably whimsical.” Her curiosity, mischievousness, and innovative thinking are all assets in her business: a high-profile company like Google is constantly in the crosshairs of so-called “black hat” hackers.
Tabriz came into internet security almost by accident; at the University of Illinois’ computer engineering program, her interest was first whetted by the story of early hacker John Draper, who became known as Captain Crunch in the 1960s after he learned how to make free long-distance calls using a toy whistle from a Cap’n Crunch cereal box. She realized that, to beat the hackers of today, she had to be prepared for similar — but more advanced — out-of-the-box thinking.
While women at still very under-represented in the tech industry — Google recently reported that only 30% of its staff is female — Tabriz has hope for the future: “[F]ifty years ago there were similar percentages of women in medicine and law, now thankfully that’s shifted.” And, while she hasn’t encountered overt sexism at Google, when she was offered the position, at least one classmate said, “you know you only got it cos you’re a girl.” To help address this imbalance, she mentors under-16 students at a yearly computer science conference that teaches kids how to “hack for good” — and she especially encourages girls to pursue internet security work. One 16-year-old who attended, Trinity Nordstrom, says, “Parisa is a good role model, because of her I’d like to be a hacker.”
Tabriz, who was named by Forbes as one of the “top 30 under 30 to watch” in 2012, also wants the public to realize that hacking can be used for positive ends. “[H]acking can be ugly,” she says. “The guy who published the private photos of those celebrities online made headlines everywhere. What he did was not only a violation of these women but it was criminal, and as a hacker I was very saddened by it. I feel like we, the hackers, need better PR to show we’re not all like that… [A]fter all I’m in the business of protecting people.”
To read more about Google’s “Security Princess” in The Telegraph, visit http://bit.ly/Z6Z5RG
Caitlin Dewey, Teens are officially over Facebook
Between fall 2014 and spring 2014, when Piper Jaffray last conducted this survey, Facebook use among teenagers aged 13 to 19 plummeted from 72 percent to 45 percent. In other words, less than half of the teenagers surveyed said “yes” when asked if they use Facebook. (A note: There’s no spring data available for the “no networks” option, which is why that spot is blank.)
This is confirmation of Mary Meeker’s prediction about the defection of users from large social-scale networks like Twitter and Facebook to small social scale chat solutions. And that defection will happen first in teens, who are the biggest adopters of mobile.
As I wrote at the time,
Meeker makes a really smart analysis of this trend, and contrasts it with services like Facebook: people are transitioning to messaging tools geared toward frequent communication with a small group of contacts — or what I have been calling communications with a set — and moving away from broadcasting messages to large audiences — like Twitter and Facebook — which is communication with a scene, in my terms.
As Meeker describes it, this means the action is moving from supporting sets and away from scenes, where the value of the network is not principally about the number of nodes, but the number of sets and the amount of messaging going on. (Note that this sounds like a rediscovery of Reed’s Law, which states that the utility of a network grows exponentially over the number of nodes, based on the number of groups that form.)
In the consumer web, this shift is going to pose interesting challenges for businesses and advertisers, because users will be less willing to accept ad tracking, or ads at all, in what they generally consider a private context for communications in sets.
We are seeing the same trend in work tech: the surge of interest in tools like Slack, Hipchat, and the like, and the relative decline of now-conventional ‘social collaboration’ tools. Note that Piper Jaffray missed the swing to chat tools, because they didn’t ask.
This is going to be the big work tech trend of the year. And I will be talking about that subject in the Bixtrix24 webinar Oct 14 at 11am Eastern: see here for more deets.
Should You Copy A Top Site's SEO? -
Big sites like Amazon.com can teach us a lot about #SEO…or can they? Contributor Tom Schmitz gives us the lowdown.
Tendencias del B2B Content Marketing 2015
Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX] -
It’s not hard to make the case that Pinterest is a perfect social network for marketers, and Tailwind CEO Daniel Maloney hit upon the crux of the matter du
Red social ¿Cual utilizo? -
Cada plataforma o red social (Facebook, Twitter, Instagram, YouTube…) tiene sus propios matices. Tabla de las ocho más populares para orientarnos.
5 Ways Google Is Changing SEO -
What can online-marketing professionals learn about future best practices by studying the search giant’s present pattern of changes?
#seo #content marketing
Artificial intelligence program that learns like a child
Artificial intelligence programs may already be capable of specialized tasks like flying planes, winning Jeopardy, and giving you a hard time in your favorite video games, but even the most advanced offerings are no smarter than a typical four-year-old child when it comes to broader insights and comprehension. It makes sense, then, that researchers at the University of Gothenburg have developed a program that imitates a child’s cognitive development. “We have developed a program that can learn, for example, basic arithmetic, logic, and grammar without any pre-existing knowledge,” says Claes Strannegård. Starting from a set of simple and broad definitions meant to provide a cognitive model, this program gradually builds new knowledge based on previous knowledge. From that new knowledge it then draws new conclusions about rules and relations that govern the world, and it identifies new patterns to connect the insight to. The process is similar to how children develop intelligence. A child can intuit, for example, that if 2 x 0 = 0 and 3 x 0 = 0 then 5 x 0 will also equal 0, or they could draw the conclusion that the next number in the series “2, 5, 8” will be 11. And the same kinds of intuition carry across to other areas, such as grammar, where it’s easy to identify rules for standard verb conjugations from examples like sing becoming sang and run becoming ran in the past tense. “We postulate that children learn everything based on experiences and that they are always looking for general patterns,” Strannegård says. (via Artificial intelligence program that learns like a child)